Hi, I'm Ezra.

I started in the grass, not behind a desk.

Before I built websites for lawn care companies, I ran one. I know what it feels like when the phone goes quiet in September, and I know how good it feels when Google starts sending you the jobs you actually want.

Ezra McCarthy on a call with a lawn care client
  • 185+lawn and landscape companies helped
  • 5.0on Google from 84 reviews
  • 1person you talk to. Me.
  1. The roofing years

    Five years on a roof

    I paid my way through school throwing shingles. It taught me hard work, and that I wanted safer footing than a steep roof for the next 20 years.

  2. 2019 to 2021

    A painting company

    My first real business. It taught me how to sell, hire, quote and keep customers happy. Those lessons became the foundation for everything after.

  3. Texas

    Maple Leaf Mowing

    Just outside Dallas I finally started the lawn care business I always wanted. 100 degree heat on an Exmark. I noticed most lawn companies were invisible online, so I built a website, worked the SEO, and landed in the Google map pack. The phone started ringing and I could choose my clients.

  4. The idea

    Green Frog Web Design

    Lawn and landscape pros are so busy in the field they barely look up until the work slows down. Spring rush, then panic by fall. I started Green Frog to get them off that feast or famine roller coaster with a website that brings in leads all year.

  5. Northern B.C.

    Trading sunburn for frostbite

    We moved north so I could pastor a church. Not a great place to mow lawns, so I leaned fully into Green Frog. A few websites on the side quickly snowballed into more work than one guy could handle.

  6. Today

    A team, and still me on the phone

    We added a team to keep up: more talent, more energy, more coffee. What did not change is that you get me, not a rep who changes every few months.

“If you're tired of faceless agencies that don't know St. Augustine from Bermuda grass, reach out. You'll actually get me on the phone.”

Ezra McCarthy, founder

Our mission

Our mission is to build the best websites and marketing solutions to help businesses grow and stand out online, while giving our team members truly life-changing career opportunities.

Ezra McCarthyFounder, Green Frog Web Design
Ezra McCarthy, founder of Green Frog Web Design
Our core values

What guides everything we do

Trust, teamwork and real results for lawn and landscape businesses. These are the standards our team holds each other to every day.

  1. Integrity

    We believe in being honest, fair and respectful in everything we do.

  2. Customer Service

    We pride ourselves on great customer service, with fast responses and ongoing support.

  3. Results

    We focus on results, building websites and implementing marketing that help your business succeed and grow.

Our culture

Humble and hungry

Every person on this team is coachable and relentless about getting better at their craft. When someone makes a mistake, they say it out loud and the team helps fix it. When someone lands a win for a client, everyone celebrates. The better our people get, the better our clients do.

Ezra with two of his sons giving a thumbs up at his deskEzra giving his son a high five at the office

A family business at heart

Green Frog is run by a dad who knows what it means to build something for your family. Most of our clients are family businesses too. We treat yours the way we would want ours treated.

Reviews

Rated 5.0 on Google from 84 reviews

The podcast

Lawn Care Blueprint

Ezra McCarthy sits down with lawn and landscape owners who have grown real companies, and asks how they did it. Marketing, hiring, pricing and the systems behind the numbers.

Lawn Care Blueprint podcast cover, powered by Green Frog Web Design
Get started

Let's talk about your business

Tell me a little about your company. I'll reach out within one business day with a plan and a price.

  • No setup fee, no contract
  • Page One Guarantee on SEO+ and Growth
  • Built only for lawn and landscape
Ezra McCarthy, founder of Green Frog Web Design

A real person reads every request.No call center and no hard sell. Rather talk? Call 307-441-5124.

A plan and a price within one business day

Tell us about your business

Takes 30 seconds. We'll call you within one business day.

No setup fee. No contract. Plans from $399 a month.