Case studyLattimer Lawns, Elkhart, IndianaPage one in Elkhart, and recommended by Google's AI
“Fantastic experience all around! We love our new website.”
- #2on Google for fertilization and weed control in Elkhart
- AI picklisted in Google's AI Overview for the same search
- 2 to 3xmore leads than the old website
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- 2Llattimerlawns.comLattimer Lawns#2 organicPage one
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Checked on Google, November 10, 2026
About Lattimer Lawns
Lattimer Lawns is a family-owned lawn care company serving Elkhart, Granger and South Bend since 2002. Fertilization and weed control are the core of the business, with pest control, aeration, overseeding and commercial snow and ice management alongside. Luke helps run the company his dad started.
- Owner
- Luke Lattimer
- Serving
- Elkhart, Granger and South Bend, IN
- Family-owned since
- 2002
- What we do for them
- Website, local SEO, Google Business Profile
- Website
- lattimerlawns.com
A great reputation on the lawn. A website that wasn't keeping up.
Luke helps run the family lawn care company his dad started in 2002. The old website was slow and dated, and the contact form often broke, so messages never reached him. The phone wasn't ringing the way the family's reputation deserved.
What we did
- 01
Lead with the money service
We built the site around fertilization and weed control, the core of the business, so the first thing Elkhart homeowners see is the service they are searching for.
- 02
A new site, built to book
A fast, modern site with clear quote buttons on every page and a form that works. We wrote every word of the copy.
- 03
Show up in every nearby town
Local SEO for Elkhart, Granger, South Bend and the surrounding communities, so the site ranks where the trucks already drive.
- 04
Google profile, fully tuned
We optimized his Google Business Profile so the map listing backs up the website and sends the same message.
- 05
Ready for AI search
Clear, factual pages that Google and its AI can read, understand and quote when someone asks who to call.
Built to look like Lattimer Lawns
We kept the colors from the Lattimer Lawns logo and trucks, so the website looks like the company homeowners already see around Elkhart.
- Night
- Lattimer Green
- Sun Gold
- White
PoppinsHeadlinesRoboto CondensedButtons and labels
- 01Fertilization and weed control lead the home page, because that is the core of the business.
- 02A quote button and a call button in the header of every page.
- 03Real Lattimer trucks and crew in the photos, never stock images.
- 04The family story up front, so new customers know who they are hiring.
Search it yourself
- #2 organic result on Google
- Listed in Google's AI Overview as a local provider
Page one in Elkhart, and recommended by Google's AI
Lattimer Lawns now shows up on page one of Google for fertilization and weed control in Elkhart, and Google's AI Overview lists them as a top local provider for the same search. Leads are up 2 to 3 times, and customers tell Luke how professional and easy to use the new site is.
“Fantastic experience all around! We love our new website.”
